Master's Student Oregon State University Albany, Oregon, United States
Communicating the benefits of silvicultural treatments used by forest managers can be challenging. Socio-political framings likely contribute to perceptions and acceptability of forest management aesthetics and outcomes. This research provides experimental evidence about the efficacy of messaging frames within a recreation context in western Oregon forests.
Learning Objectives:
Summarize the relationship between ecological and social benefits message framing and the acceptability and perceptions of forest management in western Oregon.
Describe how social identities moderate the relationship between message framing and the acceptability and perceptions of forest management in western Oregon.
