Sharing Key Messages From the Indian Forest Management Assessment Team Report Through Tribally-led, Data-driven Storytelling

Friday, September 20, 2024

9:00 AM - 9:30 AM MST

Location: Embassy Suites, Goldenglow

Speaker(s)

SC

Sarah Cline, MFA, Communications (she/her/hers)

Creative Director
Ecotrust
Portland, Oregon, United States

Handouts
Jessica Douglas

Indigenous Community Engagement Manager
Ecotrust, United States

Ecotrust and the Intertribal Timber Council collaborated to create an emotive, data-driven storytelling campaign that centers tribal voices and perspectives to share the important messages in the fourth Indian Forest Management Assessment Report across social media channels and beyond. View the work and learn how we created it.

Learning Objectives:

Upon completion, participants will be able to understand how a creative team built a campaign for general audiences on social media and beyond to share the findings from a dense, 314 page report on the state of tribal forestry today in a compelling and personal way.
Upon completion, participants will be able to describe how two organizations (Ecotrust and the Intertribal Timber Council) built a strong collaborative team to guide messaging, narratives, and the presentation of data on the state of tribal forestry today.